With 40 years of national award winning experience I have developed the integrity,
technical expertise, sensitivity, and flexibility needed to photograph whatever I encounter.
I am creative, energetic, and properly equipped to bring the studio on location-anywhere.

I am a native Madisonian creating images for advertising, annual reports, brochures,
editorial illustration, multi-media, public relations, and wedding storybooks.
I specialize in on-location imaging of people, products, and their environments:
Agri-Business, Architecture, Biotechnology, Corporate, Engineering, Financial, High-Technology,
Industrial, Legal, Medical, and Weddings.

I began my career as a full-time, award winning, photojournalist at the Capital Times, Madison, WI. (1969-77).
I covered human-interest stories, lifestyles, features, sports, and news.
I met multiple daily deadlines and learned to respond quickly and decisively, while remaining open
and receptive to everything around me. I grew to respect the dignity of all people.
In 1976 I was nominated for the Pulitzer Prize in News Photography, and the national Society of Professional
Journalists honored me with the Sigma Delta Chi Distinguished Service Award in News Photography.
Following my newspaper career I freelanced for many national magazines including TIME, Newsweek, and National Geographic.
I am an active member of ASMP [American Society of Media Photographers], NPPA [National Press Photographers Association],
PPA [Professional Photographers of America], WPPA [WI Professional Photographers Association],
and WPPI [Wedding and Portrait Photographers International].

A fine-arts background has enabled me to develop the design skills, technical expertise, awareness of light,
and eye for detail that are evident in my work. I studied with Ansel Adams in Yosemite, California, in 1972.
In addition to honing my craft, this experience intensified my reverence and wonder for the awesome power
and beauty of Nature which I endeavor to convey in my landscape and nature photography.
In addition to my assignment and commercial work I offer color and B&W stock photography,
as well as fine-art photography for collection and interior design.

I am continually upgrading my extensive camera systems and lighting gear. I have backups for all equipment I use.
I am now photographing everything with five high-end Nikon professional digital cameras.
My current lenses range from 14mm continuously to 600mm (film equivalent).
In addition to in-camera capture we can record directly to a 17” laptop for immediate large-scale viewing, editing,
and archiving, on location.

If you need a creative, experienced, reliable, congenial, and properly equipped photographer,
please let me know how I can be of service to you.

I look forward to the opportunity of working with you.

Bruce Fritz